Data Reporting + Analysis
Consider these two business scenarios. Which one sounds more appealing?
You commission content — blog posts, social media, sales emails, and landing pages — as part of an omnichannel marketing effort to achieve the vague goal of “getting more sales.” Your marketing agency delivers the content…and then goes silent.
There’s no follow up, no communication about your contents’ performance, no conversation about whether your content is actually working. Unless you have a instant stream of new customers (which happens, but often content takes time to work), it’s easy to feel like you just threw your marketing budget into a black hole.
You commission content — blog posts, social media, sales emails, and landing pages — as part of your omnichannel marketing efforts to achieve a very specific goal, which is to convert a targeted group of consumers into email subscribers. These email subscribers are then offered a free trial of your software. Your marketing agency delivers the content…and then delivers data illustrating the results of your campaign.
Based on your agency’s analysis and presentation of the numbers, you quickly see that email subscribers that come to you through one particular blog post are far more likely to convert to the free trial, and then far more likely to become paying customers. You and your agency agree that more content like that blog post, on a similar topic, distributed across all your channels, can achieve your sales goals. While you and your agency work together to refine your messaging, you feel satisfied that your marketing budget is achieving concrete results, because … you have proof.
We’re guessing you prefer scenario #2.
Our data and reporting experts are integrated into all our client projects from the start of our relationship, collaborating alongside you, our writers, and our marketing specialists on meaningful, measurable KPIs. Together, we’ll create a reporting schedule so that we can have an ongoing conversation about your results. Does this sound like something you’ve been looking for?
Luckily, we’re in the age of data and analytics which can be harnessed to paint a picture of our customers.
The trick to successful personalized marketing is collecting and using data to learn enough about your customers to build marketing experiences that speak to the target audiences.
Companies that use the data to create a personalized experience for each customer are rewarded with sales.