When a disruption interrupts your eCommerce business’s revenue stream, don’t point fingers and get mad. Look at your operations and figure out what went wrong. Stay curious and deeply investigate your own company.
Here’s How to Get Your Business Published
Dec 5, 2022 | Community Outreach, Content Strategy, Marketing Strategy, SEO, Storytelling, Writing
The story of your business needs to be known, and one way to get it out there is by connecting with editors.
From Entrepreneur to Influencer: Featuring Chef Flex
Jun 13, 2022 | Blogging, Content Marketing, Content Strategy, Writing
Meet Chef Flex. A local entrepreneur turned influencer. In this interview, he provides key insights on his journey to this point and how any business owner (like you!) can do it too.It Starts with an EntrepreneurFlex has always been drawn to entrepreneurship, and he...
Voice: Writing Blog Content for LGBTQ+ Audiences
May 25, 2022 | Blogging, Content Marketing, Content Strategy, Writing
Facebook’s recent changes to business Pages might have a significant impact on your ability to connect with other businesses. Learn more about the new Pages experience and our suggested workarounds.
Gain Customer Insight to Tailor Your Posts
Feb 12, 2021 | Data, Email Marketing
Luckily, we’re in the age of data and analytics which can be harnessed to paint a picture of our customers.
Quick Takes: The Art of the 15-Second Video Ad
Feb 2, 2021 | Advertising, Creative, Video
15 seconds is just enough to deliver a meaningful marketing message. Learn how we create quick videos in this conversation with the Seed team.

The best steps for developing customer personas
by Seed Marketing Studio | Dec 30, 2022 | Content Marketing, Content Strategy, Personalization, Personalized Marketing, Uncategorized

Developing customer personas is a valuable exercise for any business or organization, as it helps to identify and understand the specific characteristics, needs, and behaviors of the people who are most likely to purchase your products or services.
Here are the best steps to follow when developing customer personas:
Define your target audience: The first step in developing customer personas is to identify who you are trying to reach. This may involve conducting market research to understand the demographics, needs, and behaviors of your target audience.
Collect data: Once you have identified your target audience, the next step is to gather as much data as possible about them. This may involve conducting surveys, focus groups, or interviews with current and potential customers.
Analyze the data: Once you have collected data about your target audience, the next step is to analyze it in order to identify common themes and patterns. Look for trends in the data that can help you to understand the motivations, needs, and behaviors of your target audience.
Create personas: Based on the data you have collected and analyzed, create detailed profiles of the people who are most likely to purchase your products or services. These profiles should include information about each persona’s demographics, behaviors, attitudes, needs, and motivations.
Test and refine your personas: Once you have developed your customer personas, it’s important to test and refine them to ensure that they accurately reflect your target audience. This may involve conducting additional research or gathering feedback from customers to see how well your personas align with their needs and behaviors.