by Tymothy Johnson | Feb 12, 2021 | Data, Email Marketing
How are you tailoring your posts for your audience? Oftentimes you’ll hear marketing strategists discussing the importance of developing an audience profile, but what tools are available to gain insight into the wants and needs of your customers? Luckily, we’re in the...
by Liyya Hassanali | Dec 30, 2020 | Data, Omnichannel, Personalization
Marketers have long understood that using a person’s name in marketing materials helps get their attention. Using names in emails or promotional materials is just the tip of the iceberg. Personalization can extend beyond emails and newsletters to blog posts, social...
by Sarah Kinbar | Dec 28, 2020 | Data, Omnichannel
Your customer’s life is intertwined with the internet and the desire for privacy is eroding. Good or bad, customers are trained on digital connections and rarely seem to mind giving over their data. Companies that use the data to create a personalized experience for...
